• Color is Not a Game of Chance

Published on
June 23, 2023

Sun Bingo is one of the UK’s best-known Bingo brands, with millions of players every month.  ‘Are You Gonna Bingo?’ is a one-minute TV commercial that leans into that popularity with a lighthearted game of phone tag, and is available to watch online

Director of Photography Ian Murray walks us through his approach to establishing color control on set with the use of a reference white and pairing softness of light to skin tone:

“I always like to start with a reference white in the frame, which on this occasion was our Kino Flo FreeStyle T24 key light, and then build the colors around that… integrating single Kino Flo LED tubes into the location. We lit our subject with a FreeStyle T24. These FreeStyle tubes are slightly softer than the FreeStyle panels and give a very flattering reflection on darker skin tones.”

The objective on set was to achieve a hyper-real aesthetic and getting there required color rendering that allows for adding realistic texture to the environment.

“To build up the hyper-real look, we wanted to have complete control of our color palette. You’ll see this in the monitor shots on our sets that the finished results are usually very close in terms of the color rendition. I really believe this is how you get high-end work, by having control of your color. Kino Flo have complete color control throughout their ecosystem, unlike the color chaos you often get with LED fixtures.”

Landing on the right colors on set is never a matter of luck and nothing like a game of Bingo.  The recipe for achieving realism on set calls for controlling the color palette and removing the element of chance.   

Latest Stories

LIGHTING THE GARDEN OF EDEN

Gaffer Lů Mořický built a paradise for a shopping mall TVC with some cr…

MAKING A GOOD MEAL LOOK GREAT

Behind every good meal is a love story. Tesco’s Food Love Stories TVC s…

MATCHING THE SHIFTING COLOR OF SUNLIGHT

DoP Byonghoon Jo shares his setup and results on the set of short film …

Production is a Drag Race

Big Easy Queens is a campy romp of a movie that tells the story of…

Matching Color Temp to Practicals

The star of South Korean film Da Capo finds himself frustrated by the c…

Color is Not a Game of Chance

Sun Bingo is one of the UK’s best-known Bingo brands, with millions of …

BE IN THE KNOW OF ALL THINGS KINO FLO

By clicking Sign Up, you are opting to receive promotional, educational, e-commerce and registration emails from KINO FLO. You can updated your preferences or unsubscribe any time.

Contact to Listing Owner

Captcha Code