Behind every good meal is a love story. Tesco’s Food Love Stories TVC series shows real people making real recipes.
DoP Ian Murray shares his production notes:
With Tescos the brief was to create delicious looking food in a lifestyle environment. For the first sequence mainly lighting through the windows then supplementing it with soft controllable lights. When we went to the side shots we had to wrap the lights more around the subjects to create contact.
When we went to the table shot at the end we blacked out the windows and created the maximum amount of shape by continuing the theme of hard late afternoon sun backlight with soft side and 3/4 light front light, as if it’s bouncing off the walls around the rooms. For food, I always start with a very soft top light then a low hard side light then build it from there.
Production: MindsEye – London
DoP: Ian Murray